What is Digital Marketing?
Digital marketing is the process of reaching the target audience of your business through digital sources such as the internet, social media, search engines, etc. Forget door to door selling or even newspaper of products and services – they are by far outdated, today it’s all about ROI and expanding the reach of your business online. With the whole world submerged in the pool of social media, it has become quite easy for businesses to reach their consumer’s hands on a large scale with fewer efforts. There are many ways of reaching the right audience as discussed below.
Key cornerstones of Digital Marketing
• Search Engine Optimisation
• Search Engine Marketing
• Content Marketing
• Pay Per Click Advertising
• Social Media Marketing
• Email Marketing
Search Engine Optimisation
SEO is the process of optimising our websites so as to rank higher in the search engines when people type in their keywords and get more traffic. For instance, if a person is looking for the best SEO agencies in Brisbane, they would usually search for SEO Brisbane in their online search (usually through Google). To get these potential clients attention, the best Brisbane SEO agencies should optimise their websites to be on top of the search results.
Search Engine Marketing
SEM is also a process of increasing the site’s traffic and visibility in the search engines mostly through paid advertising while SEO is unpaid.
As the name suggests, it is the process of marketing done through the creation, distribution and promotion of valuable content that attracts the reader’s attraction and so promotes their business in an indirect way.
It’s a way of promoting through ads online for which the advertiser pays the site owner each time when the ad is clicked.
Social Media Marketing
Here, the advertising and traffic attracting medium is social media.
If a commercial or promoting text is sent as an E-mail, it is Email marketing.